Developing a winning content strategy can help take your law firm to the next level. Law firms with strong, cohesive content strategies are often seen as experts in their field and have a stronger brand presence than competing firms. Here are a few areas to consider when developing a winning content strategy for your law firm.

Find Your Customer’s Problem

The first thing to consider when developing a strong content strategy is your customer. Ask yourself, what is my customer’s pain point? A pain point is your customer’s problem. A common way to find this is to think back to all the customers you’ve ever had. What is the most common question you get asked? Or a common problem you see over and over again.

Another way to find this out is to do a little research of your own. How many people visited your website this month? What did they google to arrive at your site? Maybe they even searched within your website. Find out the questions your customers’ are trying to find the answers to, and this is how you’ll discover their pain point. The pain point will lead you to the next step of your law firm’s content strategy.

Researching Their Problem

Now you’ll want to dig a little deeper. Search the internet for this particular question/issue. Find out if there is an even broader audience for this topic. You will want to pick a topic that can bring in enough volume for your business. Also, ask yourself, has this audience already found the answer to this question? If the answer is yes, don’t stop just yet. There are always different ways to look at the same problem. See if you have something valuable to add to the conversation.

If the answer is no, your audience hasn’t found an answer to their pain point, you’ve found an excellent way to connect with potential clients and offer them something of value.

Writing Your Content

Once you have all this information, you’ll begin writing your content. A couple of option would be to create content through your blog, landing pages, and social media campaigns. Target the audience you researched, and educate them on potential solutions to their problem. Educate them on the questions they’ve been asking and seeking answers to. Make your content relatable and never skimp on quality. Your content should be well written, informative and engaging. As a law firm, you need to be credible above all else.

Now is a great time to offer something of value, in return for their contact information. Draw your content to a close with a call to action. A call to action could be to sign up for your newsletter, or maybe you offer free consultations if they leave their email address. At this point, you’ve given them something of value and received something in return.

Lawyers Writing For Lawyers

Lawyers Writing For Lawyers is here to save your legal website from bad content. No one understands the importance of compelling legal content more than us, because who knows lawyers better than lawyers? We provide winning content strategies for law firms all over the country. Just choose one of our content writing services, your content subject, and then sit back and let us do all the work. Contact us today to get started.